Google has rolled out its Instant Search to several countries including the UK and USA. This Google Instant search is supposed to speed up people's search results & bring back results based on their preferences. Obviously for this to work people have to be signed in to their Google account.
As you type you see results appearing in a list below the search box, for example type the letter A into your Google search box and a list of possible results are shown underneath the search box. Now here is the main issue - the list is showing the BIG brands. So in the UK you type in A and you see Argos, Amazon & Asda as the first 3 results (as if the BIG brands need any extra help)...
This could pose a problem for the smaller businesses out there, but hopefully not. We cannot see this changing the way people search as most people don't need to use Google to find the BIG brands.
So if you were looking for a new pair of rugby boots, you would generally type in rugby boots into Google.co.uk. When you have typed in rugby you will see rugby boots then appear in the options below. So currently this is only saving people time as they type - it is not going to make people change their minds as they search for items like this.
This will however be an interesting time for SEO companies such as ours, but hopefully this will aid us and not hinder us...
More information on this when we a) find out more & b) find the time to Blog !!!